Logo
The two-tone hero wordmark is the default — “Brand” in blue, “Cast” in green, on light backgrounds. Everything else is a lossless recolor of two masters. The mark is always a single color; there is no two-tone mark.
Rules
- Clear space = the height of the mark on all sides.
- Minimum 24px (mark) / 120px wide (with text).
- Single-color marks on busy/colored backgrounds — never the two-tone hero.
- On dark/photo, use the
ondarkhero or the white set.
Don't
- Recolor outside the approved variants.
- Stretch, rotate, or add shadows/glows.
- Place the two-tone hero on a dark or busy background.
- Re-create the wordmark in another font.
Color
Use semantic roles, not raw hex guesses. Green is the primary action; blue is an accent — links, borders, one focal block per page, never a hero fill. Reach for the warm neutrals and cream canvas first.
#1F1B16 on cream is AAA. Accent (4.9:1) and CTA (4.6:1)
pass AA on cream for large text / UI only — never set body copy in green or blue.Typography
Fraunces sets the headline; Poppins carries everything else; mono is for numbers only. Weights in use: 400 / 500 / 600 / 700 — nothing else.
Spaces should engage.
The right message in every part of the space. A managed, engaging display that drives the business, with professional polish — and the owner always stays in control.
$12 / screen · 5 zones · 1,024×768
Scale & weights
Rules
- Fraunces headline, Poppins everything else, mono for numbers.
- Line height: 1.15 display · 1.3 subheads · 1.5 body · 1.65 small.
- Tighten display ≈ −0.02em; widen labels ≈ +0.08em.
Don't
- Use more than two weights on one page.
- Set body below 14px.
- Substitute Inter or any other sans.
Spacing & standards
Compose layouts from one spacing scale and one set of radii. Breathe, don't crowd — one idea per block, generous margins. Never shrink type or strip padding to cram content.
Spacing scale (px)
Radius (px)
Elevation
Subtle, warm-tinted shadows —
rgba(31,27,22,.10). No hard black shadows.
Iconography
Line icons, 2px stroke, ~24px base
(Material Symbols / Heroicons). Accent blue on light, white on dark, #8B8178 inactive.
Imagery
Real spaces, warm palette, honest craft. Every generated asset routes through the kit.
Photography
Real retail/business environments in use — authentic, not staged. Natural light, clean backgrounds with negative space for text, diverse subjects, horizontal for web.
Illustration
Flat, geometric, 2–3 palette colors max, minimal shadows/gradients. Warm hand-drawn storybook feel to explain concepts simply.
Generated graphics
Route through the kit — spot art on warm cream (green action / blue accent); anything typeset goes through the Typst engine. Prompts + per-job model are recorded.
Product badges
Storybook art plus crisp overlaid Poppins type, anchored across credit/storage tiers for one consistent family.
Voice
Confident, plain-spoken, warm. An expert who talks like a store owner — lead with the benefit, never argue against competitors.
“BrandCast Player” is the hardware; “Sentinel” is the OS, not a marketing term. No pre-beta user-behavior claims, ever. We sell the managed, engaging experience — the owner stays in control.